International communications and public relations professional with 20 years of earned, owned, paid, social and influencer experience across Ireland, UK, South Africa and the wider African continent

Broad experience of consulting with senior management in a variety of major global and regional organisations in healthcare, technology, financial services, hospitality, NGO, aviation, property, consumer and corporate sectors

Strong track record of leading multi-market communication campaigns

Deep-seated people management ethos and skillset, with core strengths in critical and lateral thinking, commercial awareness and business management

Proven ability to attract, grow, lead and retain high quality teams of consultants, leading to one of the lowest staff turnovers in the public relations industry

Deep cross-cultural awareness from working in emerging and developed markets, both as a lead consultant managing complex multiple African markets, and as a consultant reporting into European, Middle East, Asian and US headquarters

Pragmatic, no-nonsense approach to public relations born from a passionate belief in the positive business impact that can be achieved by creating and executing relationship-driven, business-led communication strategies

Founded and built an independent PR agency into a US$1million revenue agency, with 25 consultants, a national South African presence, and continental African capabilities.