For most professionals, referrals happen accidentally as a result of doing good work or being in the right place at the right time. What if those valuable referrals could happen intentionally, as a result of doing work and putting yourself in the right place, with the right source, always at the right time?
It helps to establish a concrete plan for generating these referrals from your existing clients. This is why establishing an effective referral system for your practice is so important.
A referral system is a word-of-mouth strategy that encourages clients to advocate on behalf of your practice brand.
Rather than writing reviews online, or submitting client feedback surveys, referral system let your clients share their brand experience with partners, colleagues, and friends.
The purpose of a referral system is to attract new leads to your practice on a consistent basis. By asking your clients to think about people who would benefit from your professional service, they’ll refer leads that are a good fit for your practice.
The interesting point is that since these people have been referred by someone they know, they have a reliable resource telling them that your firm is trustworthy and doing a great job in helping them.
If you’re ready to start leveraging word-of-mouth at your practice and to define and design a practical referrals system for the referrals to your practice, do not miss this “Your Next Referral” episode in our SWITCH membership!
