Knowing who you are, what you stand for, your professional strengths and what clients can expect when they hire you, will be key to your success both in terms of becoming better known internally (within your law firm) and externally (with your clients).
I think I am stating the obvious here, but gone are the days when you can keep your head down and expect work to come in based on the quality work you have done before.
It’s all about becoming better known for something in your field. If we apply the basic principles of branding to ourselves, we can begin to see the opportunities it offers us in our professional lives to stand out and connect with the people, companies, and opportunities.
Use the following process to evaluate your personal brand:
- Start with the end in mind. Take some time to think about where you want to be in the future. You probably have a pretty good idea based on what you enjoy doing and things that motivate you. Consider the main topics and areas of work that really trigger your interest. A simple assessment will give you the basis to start crafting your personal brand.
- Conduct a personal brand audit. Base on your personal assessment of your personal brand, be proactive and start asking for feedback. Get feedback from family, friends, colleagues etc. And be ready to get honest and surprisingly insightful observations!
- Define your personal mission statement. Commit to prepare in writing your personal mission statement. Compact, clear and impactful statement to present your personal brand. This will help make the process feel more tangible and will help you to focus on what really matters.
Discovering your personal brand means laying the groundwork today for a happier and more successful professional practice or carer.
If you’re ready to discover your personal brand, check out this Master Class within our SWITCH membership now!
