The golden rule of  reverse referral concept is “do unto others as you would have them do unto you”. When you give a referral, the people on both sides should feel like they are being treated with respect.

A professional practice network of connections is only as good as the quality of the people in it, and the strength of the relationships between those individuals. That’s why super successful professionals approach building their connections lists in different ways.

“Know. Like. Trust.” is fundamental to everything else involved with building your relations capital to grow your professional practice. Often we spend so much time thinking about our practice, that we overlook the simple, almost painfully obvious things that can help our professional practice grow.