Principal Suzanne Sabroski has worked in the market research industry for more than twenty years as an independent consultant and in the trenches as an analyst. Her areas of expertise include Win/Loss analysis, competitive intelligence, customer experience, and market research. By speaking directly with buyers, she is able to discover why her clients win and lose business. Combining a controlled set of interviews with customized surveys has become her forte in helping clients gain information to succeed. Suzanne has conducted hundreds of interviews and can warm up a conversation with just about anyone. She holds an MS in educational media and is the author of Super Searches Make it On Their Own, published by Information Today.
Services: Competitive Intelligence Services